By building on the success of AIS buying skill, selectors have developed products for a range of exclusive own brands in all merchandise categories, fashion and home. The provision of exclusive products is an increasingly important method of enabling members to grow market share and to differentiate themselves from the rest of the high street. AIS believes in the holistic approach to own brand development. Once an opportunity has been identified, AIS selectors and designers work alongside the marketing department to develop a complete marketing package, focused around the product. The elements of the marketing package, such as photography, point of sale, local advertising templates and leaflets, provide the retailer with tools that help them ensure clarity of the product offered to their customers. In the fashion area, for example, AIS own brand labels have become well established and are respected for their ability to provide modern fashion styling with commerciality. In addition, AIS own brands are at the forefront of homewares. This means exclusive ranges of cookware and linens, designed and developed by AIS home selectors working closely with suppliers. The AIS furniture, beds and carpet own brands empower members with exclusive product to compete with the merchandise selection available in national furniture multiples. |