Marketing is the lifeblood of retailing, which is why AIS has a dedicated, proactive service that members can use as required. The department offers cost-effective solutions ranging from high quality lifestyle and merchandise photography, exclusive to AIS members, through to cohesive, locally-focused campaigns. Activities include leaflets and brochures, promotional material and point of sale across the various merchandise areas with the necessary tools on CD or DVD to help members produce their own local advertising campaigns. Many of these items can be customised to meet an individual member’s specific needs. The AIS marketing department is proactive in keeping the membership abreast of the cutting edge ideas that attract new customers, whilst being reactive to the daily and ongoing needs of each member's business. Common photography and effective sourcing of materials ensure that vital sales support is cost effective and stylish, enabling members to compete with the big name high street stores. The visual merchandising team and external consultants offer a service that members can contact for direction and action. At the sample shows members are also given the opportunity to see how the new season’s merchandise might be presented best in store. |