The AIS Import Show is the most important show date in my diary bar none! The carefully selected imported lines allow me to buy brands such as Barbie, Fisher Price and VTech at a higher margin. I can also choose great quality toys from cars to teddy bears and dolls to craft at terrific prices giving my stores a real point of difference from the rest of the high street. Miles and the team put together a fantastic range of products on our behalf along with amazing clearance offers, gift with purchase ideas and even themed promotions backed up with point of sale posters & shelf barkers. This ‘must visit’ show should form the basis of your buy for the season as it drives profitability and gives customers a reason to shop in your store to see fresh and different products.
Membership of AIS gives businesses like ours a real advantage over bigger competitors in a highly promotional market. From exclusive merchandise to member-only trade shows, procurement support to marketing initiatives, the wealth of retail expertise delivered by outstanding professionals is something any retailer looking to thrive should seriously consider.