AIS has a dedicated, proactive marketing department providing various services to members. The marketing team are also behind the logo and marketing collateral designs or our exclusive Own Brand ranges. The department regularly produces material such as seasonal and event POS themes, lifestyle photography and promotional customer facing leaflets or brochures. Many of these items can be customised to meet an individual member’s specific needs. Within the team there are also web and online specialists who can advise members in these areas and help with digital marketing support.
Member Marketing Division (MMD)
In 2012, AIS also launched a Member Marketing Division (MMD) where the skills and resources of our in house team can be made available to members to carry out work to their own brief. This is a cost effective and high quality option for members who don't have their own creative teams or a retained agency and can deliver work from simple postcard mailing pieces to leaflets to in-store navigation and inspiration to email designs and other digital activity.
The visual merchandising team offers a service that members can contact for direction and advice including, for example, guidance on how to replicate trade show displays of new season’s merchandise in their stores.
Another benefit of being part of AIS is the opportunity to join our mystery shopping programme. We have special rates with video and standard mystery visit specialist providers that can cover departments or whole stores from acknowledgement to specific selling skills. The member sets their own brief and agrees frequency but, in addition to getting their own detailed visit reports, members also receive twice yearly league table reports so they can get a sense of how they are rated by customers in relation to other similar businesses.