Introduction

In response to many members asking for help in various areas of digital marketing and services we are holding a “Digital Day” at AIS on Thursday 21 March. Registration will be from 9.30am, speakers will run from 10.30am - 4.00pm.

Speakers

We will have a cross section of speakers from 4 different digital media companies or service agencies. There will be:

• Global Media the largest commercial radio network explaining about changes to digital audio and the increasing variety of options available to advertisers. 
• Ricemedia who specialise in SEO and paid for Google marketing.
• Audiencestore who operate in the niche field of programmatic digital display media buying.
• SONDR a full service agency who will talk specifically about digital strategy, digital creative and social media planning and execution.

Registration and Coffee - from 09.30

Digital marketing strategy

Daniel Hewlett & Mark Picton

Digital marketing is only one part of an overall brand and marketing strategy. Dan and Mark will explain why your digital strategy should be a part of the marketing whole.

SONDR

SEO - identifying potential & actioning quick wins

Chloe Bodard

Chloe will be talking about Search Engine Optimisation, the science of attracting more visitors to your site by improving organic search visibility and in turn your rankings. She will show how to use and benefit from tried and tested SEO quick wins that you can do and measure.

Ricemedia

Break

Brand creative concepts & design implementation

Daniel Hewlett & Mark Picton

Showing how to ensure that your branding is fit for digital use and creative best practice.

SONDR

Getting the most from paid search - understanding and targeting the right audience

Meriem Nacer

Meriem will be talking about getting the most from paid search on both Google and Bing based around understanding the opportunities that Pay Per Click advertising offers, from available campaigns to bidding.

Ricemedia

Comsumption of audio via digital channels

Tracey Fallon & Nicola Goulder

Some facts about the reach of audio broadcasting highlighting the shift from conventional analogue radio to digital channels and other forms of consumption such as streaming, podcasts and smart-speakers. This will also look at future trends and explain the commercial opportunity it gives to reach listeners in a very targeted and precise way.

Global

Lunch

Dynamic audio advertising

Simon Forster

This will show how dynamic audio advertising can cleverly reflect variables such as time of day, weather and localisation. As well as allowing for greater targeting, dynamic audio allows for broadcasting of much more relevant advertising than conventional radio scripts previously delivered.

Global

Programmatic digital display media

Raj Shah

There are different ways of buying display ads on relevant websites to be seen by your customers. One approach is to define a target demographic audience and use a set budget to bid for exposure and to reach them over a defined time. This will explain how algorithms can be used to cost effectively reach your target customers.

Audiencestore

Break

Digital advertising options & media costs

Nicola Goulder

Presentation of various digital media options such as website advertising, homepage take-overs and CRM. This will also cover the production of video and text-motion video for use on digital channels and give some indicative costs of production and media spend.

Global

Social media management & advertising

Daniel Hewlett & Mark Picton

If you haven’t got an in house team capable of defining a social media strategy and executing it we can offer a relatively low cost means of outsourcing or giving you extra support and will explain what components we can provide.

SONDR

Q&A and close 16.00

Contact

David Standing
Commercial Director
E: david.standing@aistores.co.uk