Associated Independent Stores - UK buying group

Furniture is the single biggest AIS trading category and covers all product areas from upholstery to cabinet and beds

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Collective buying power means that major suppliers are keen to do business with AIS on some of the best terms available

Designed exclusively for our Members, delivering new and innovative styles each season

Exclusive Brands
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Today’s shoppers are tech-savvy and hungry for engaging mobile content and QR Codes are becoming a part of their every day life. What makes QR codes such a powerful tool is their ability to turn physical displays into compelling, interactive experiences. A well-designed campaign can drive sales and provide shoppers with the information they need to make a buying decision, while giving you an edge over the competition.

Whether you’re looking to encourage purchases, promote an event or provide a better in-store experience, QR codes may be the solution.

QR feedback requestsFeedback Requests

Combine customer feedback requests with a discount incentive!

A great way to encourage shoppers to leave feedback about their shopping experience with you is to hand over a card with their receipt containing a QR code for them to scan. This will take them to an on-line feedback survey. Once the survey has been completed they are given a 10% discount code to use on their next visit.

 

QR code in storeEnhancing the Shopping Experience

Some savvy department stores have been quick to realise the potential in QR codes for enhancing shopping experiences.

By placing QR codes next to a selection of products or specific brands, customers can scan the code and be provided with more in-depth product information.

 

Competition / Promote and event with QR codes

Competitions / Promote an Event

In-store customers can scan a QR code to enter a competition or RSVP to an event.

Not only a great cost effective way to build your database, but you could also share their entries on Facebook to increase brand awareness and new Facebook profiles.

 

QR-code personalised giftsPersonalised Gift Giving

Allow customers to add a personal touch to their gifts. When you purchased a gift from any JCPenney store last Christmas, you received a "Santa Tag" with an accompanying QR code. By scanning the code, the giver could record a personalised voice message for the recipient. The giver stuck the code on the package like a gift card.

 

QR-codes in print magazinesPlace them in printed ads

Place a QR code in your magazine or newspaper advert and link it to a coupon, special offer or other compelling content, like a product demo or exclusive information.

A simple way of further engaging consumers, especially for brands with a mobile savvy demographic.

 

QR-code window displayIn shop windows

Direct shoppers to your store page for the location allowing them to bookmark the details including opening hours etc.

They could see details of products on display or be directed to your online store where they could buy the product, even when the store is closed.

 

For a QR campaign to have a chance of being effective, it should match the following criteria:

  • The code should be easy to scan. i.e. somewhere where people can reach.
  • It should give people a reason to scan it. Curiosity is not enough. Let people know what they can expect when they scan.
  • It should lead to a mobile-optimised landing page. People are scanning QR codes on mobile, so they need to view the web page, video or voucher on mobile.
  • It’s worth adding both a URL and an SMS option for those without code reader apps.

How to do it

There are plenty of sites that can generate QR codes for you. A couple of examples of such sites are:

If your QR code is linking to a website address, it's a good idea to track the incoming hits so that you can evaluate the success of your campaign.

If you have Google Analytics installed, this is an easy exercise - just create a custom address via this Google tool and use the resulting address for your QR code. When you check your next Analytics report, you'll see just how many users visited your site as a result of scanning the QR code.

Click on this link to read more about custom campaigns from Google.

Become a Member

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Merchandise Areas

Furniture

Furniture buying group

Furniture is the single biggest AIS trading category and covers all product areas from upholstery to  cabinet and beds. Most of the leading Brands, such as Duresta, G Plan, Baker Bedford and Tempur are available through AIS and more than half of our members benefit from access to furniture ranges.

Read more: Furniture...

Fashion

fashion strip

The AIS Fashion division is comprehensive in its offering across Womenswear, Menswear, Accessories, Intimate apparel and Childrenswear. At the INDX Shows Members are able to source and buy many leading fashion brands across all sectors. 

Read more: Fashion...

Linens

Linens buying group

Linens and Soft Furnishings is a major product category within AIS and product sourced through us can be found in many of our members from department stores to furniture and home specialists. It’s supported by two shows each year which also include soft furnishings.

Read more: Linens...

Housewares

Housewears UK buying group

Housewares covers ranges from cookware, kitchenware and small electricals to dining, glassware and candles and is one of our most exciting product categories with many lines being sourced directly from the Far East or Europe and exclusive to AIS members.

Read more: Housewares...

We would recommend any forward thinking retailer to look closely at membership of AIS.

Charles Barker

Not once in over 25 years have we regretted joining.

Paul Glasswell

Our relationship with AIS is the key to our company's viability and future development.

Neville Moore

Sterling is a member of AIS for sound business reasons. Our membership goes back many years and we look forward to continuing to work together in the years to come.

Gordon Mearns

Smart Slider 3 is the best slider that i’ve tried so far. There’s so many useful functions and easy to understand how to use it.

We value AIS exclusive merchandise that improves profit margins and AIS promotions that would not be available to us as an individual retailer.

Simon Fishpool
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Specialist Buying Groups & Conference Centre

Intersport UK buying group

INTERSPORT UK has been established for over 35 years consisting of independent sports retailers forming a buying group with over 260 stores in the UK and Ireland and is now part of AIS.

Read more: Intersport...

Flooring One Buying Group

Flooring One offers a large selection of carpets, rugs, vinyl, laminate and wood quality flooring from selected manufacturers. It makes choosing flooring easy and affordable.

Read more: Flooring One...

Play Room UK buying group

AIS launched its own Toy Division in 2008 under the name plaY-room. In addition to AIS department store members, many independent toy retailers have joined the plaY-room family.

Read more: plaY-room...

Cranmore Park Exhibition and Conference Centre

Cranmore Park is a purpose built conference and exhibition venue which can accommodate local or national meetings as well as exhibitions, conferences and training courses.

Read more: Cranmore Park...