First Avenue
An exclusive fashion brand for Associated Independent Stores members.
Exclusive Fashion
Designed by AIS fashion experts, and exclusively available to our Members, First Avenue is a highly commercial collection. It delivers high margins and seasonal newness plus offers quality and style.
Looking for First Avenue Stockist?
Up and down the country First Avenue is exclusively available to buy in store. Discover where your nearest First Avenue retailer is with our full list of retailers.
First Avenue is exclusive to AIS members
Delivering high margins and built-in promotional activity, the First Avenue fashion brand from AIS enables our members to rise above their competition, by offering their customers exclusive clothing and commercial price points. Designed for a timeless customer, by our fashion experts, First Avenue is a stylish womenswear brand offering a complete wardrobe solution that focuses on quality and style.
AIS achieves excellent margins, driving sales and profit for our members.
First Avenue clothing will entice your customers, define your point of difference, and make sure you stand out from your competitors.
Our AIS fashion experts source the best quality clothing from the best suppliers.
With an ageless approach to fashion, and a timeless approach to trends, First Avenue fashion serves contemporary and classic customers.
Our Products and Services
We have a team of highly respected experts across home, fashion, leisure, sports, and toys. We source the best brands, suppliers, exclusive products and develop our brands as well as providing essential commercially driven services to support the independent retailer.
Furniture Buying
Furniture is at the heart of the AIS buying group. Get direct access to new, bestselling, and exclusive products across upholstery, dining & living, beds & bedroom, and garden & outdoor.
Homeware Buying
From leading brands to exclusively sourced ranges across kitchen & dining, organising & storage, small electricals, bed & bath, soft furnishing, home living, and home accessories.
Fashion Buying
Explore the latest trends and brands across menswear, womenswear, kidswear and lingerie. With a strong commercial focus on lifestyle and high street labels, plus our own label First Avenue.
Flooring Buying
AIS Flooring One offers Members the largest and most innovative selection of floor coverings in the UK and Ireland, with traditional and contemporary flooring products for every room of the house.
Retail Buying and Merchandising
A one-stop-shop of retail industry expertise, supporting with annual strategy and planning, buying, and brand selection - all designed to improve margins and profitability.
Sports and Leisure Buying
Our newest division, the AIS sports and leisure team work with leading sports, active lifestyle, performance wear, and team wear suppliers with a focus on innovation, expertise, and quality.
Toy Buying
Our Toy Division is the home of market-leading toy brands and unique products for children. As an AIS Member you also get access to exclusive margin-beating import programmes too.
Easy Payments
CENPAC is our unique AIS central payment system. CENPAC enables Members to settle all invoices from our preferred AIS suppliers with one easy and convenient direct-debit payment.
Get access to AIS exclusive products
If you’re an independent retailer you can join AIS and take advantage of our brilliant exclusive products.
Looking to become a supplier? Click here!