Associated Independent Stores - UK buying group

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play-room UK buying group

The toy division of AIS was launched in June 2008 and is in its 10th successful year. In addition to AIS department store members, many garden centres and independent retailers have now joined the plaY-room family and are offering toys and related items for children.

plaY-room has over 80 members with more than 200 retail outlets and, in addition, we are also able to provide Concession options for our retail members.

play-room import programme

Beneficial trading terms have been agreed with more than 130 suppliers and plaY-room continues to offer both Autumn/Winter and Spring/Summer import programmes giving members access to more than 800 branded and non-branded toys at high margin.


toy gift logo

Our annual Toy show combines with gifts for all occasions. The Independent Toy & Gift Show takes place at Cranmore Park, Solihull.

This event is open to non-member retailers who can find out more details from our website:

The Independent Toy and Gift Show

gift box logo

Giftbox is our latest initiative to offer our members opportunities in gifts for children which are not necessarily toys.