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Jarrold logo

The Jarrold company was originally founded in Suffolk in 1770 and the iconic Jarrold Department Store has been a cornerstone of shopping in Norwich for approaching 200 years.

Today that flagship store has been joined by others under the Jarrold fascia across East Anglia plus Pilch Sports and, most recently, The Granary, a contemporary furniture store both of which are also in Norwich.

The company remains privately owned and Michelle Jarrold is currently Retail Development Director. However, the Jarrold family have always sought to refresh and stimulate the business by hiring senior management from outside and, in keeping with that, the current Managing Director is Peter Mitchell. Jarrold joined AIS in 1979 and Pilch is also a member of the specialist INTERSPORT division.

As befits the close business ties between Jarrold and AIS, Michelle and Peter Mitchell are former Board members so both epitomise the spirit of membership by being fully involved in AIS direction. Jarrold are one of the leading AIS members and have twice been awarded the Independent Department Store of the Year by trade magazine Drapers.