AIS have developed a range of exclusive Own Brands across many merchandise categories - particularly fashion and home. These give members higher margins and help them to grow market share and to differentiate themselves from the rest of the high street.
First Avenue is a womenswear brand designed exclusively for our Members. The brand offers head to toe wardrobe solutions for the modern woman.
First Avenue follows fashion trends for a mature customer focusing on quality, style and great value, delivering new and innovative styles each season.
In furniture we have a range of over 20 beds and mattresses under our Dreamworld brand where its exclusivity helps to build customer loyalty to the stocking members. The range is well structured and represents good customer value as well as giving higher margin opportunities. It was important to retain the strength of manufacturer branding but necessary to pull these together under one Dreamworld identity so a flexible label and logo device was developed that gives a strong and identifiable presence on display.