There is a growing demand from customers wanting to design their own sofa shape and fabric with the flexibility that offers to fit into any room and style of décor. At the January furniture show we launched three upholstery bases from Primavera, each of which can be made in any combination of chair, sofa, sofa-bed and corner unit with options on seat and back type and around 200 fabric choices. One is based on a wing arm frame and the other is more angular, both are high quality construction and exclusive to AIS members and come with generic literature that members can name as they wish to avoid direct comparison. The layout combinations are almost endless from a mix of 40 different pieces and can be personalised with a choice of feet colour, footstools and accent cushions.
Each has POS material and free lifestyle photography to support them including animated images for use on your website to show various colour options of each style. These ranges give members something to compete against John Lewis with and offer higher margin opportunities than Branded ranges and we’re pleased to introduce this innovation to AIS members.