Our own brand bed range, Dreamworld, continues to build on its success since its re-launch a couple of years ago.
Through analysing performance, striving for higher margins from the best suppliers and feedback from members, the range has been continually refined and improved.
It currently comprises 24 competitive models across price points from £199 to £999 from leading names such as Sealy, Relyon and Staples and features within the range the fastest selling AIS bed in 2013 – the Myers Elara.
Overall the Dreamworld range represents 13% of Cenpac bed turnover and is a significant part of members’ bed floors.
Helping to boost performance is the availability of great room-set and cut out photography for members to use as they wish and as featured in customer facing marketing material such as information sheets.
There are also a couple of new initiatives this year that add even more credibility and sales potential.
Firstly is the introduction of a contract range that also has FIRA gold accreditation and, of course, all our Dreamworld range is UKFR tested.
Secondly, we are pleased to announce that members visiting the Bed show, immediately after this conference, will see the endorsement of the National Bed Federation (NBF) on all of our range. This is an important quality endorsement and one that gives added confidence to customers when making a buying decision.
We’d like to thank those members who’ve helped to build the Dreamworld Brand so far and hope to get your continued support and see it gain even more coverage across the membership.