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Classical elegance never goes out of fashion and, with a heritage going back to 1914, Stag Furniture has long been a byword for quality. As owners of the Brand, working with production partners, we are able to continue to offer furniture in traditional styles and shapes synonymous with Stag yet brought up to date with innovative contemporary touches to make it an appealing consumer Brand today.

With direction from the AIS Furniture team our two suppliers, TCH of Lithuania and Baker Furniture out of Indonesia, have developed and produced the ranges. Both are proud to work with us on the Stag Brand.

Beautifully crafted and pleasingly simple, the Cromwell from TCH brings a fresh, uncluttered modern British feel to a living room, dining room or kitchen. A marriage of natural oak, painted finishes and cool, neutral upholstery makes these pieces equally at home in a traditional or contemporary setting. Cromwell blends classic style, comfort and relaxation and is the ideal choice for those who aspire to the finer things in life.

Baker Furniture is our partner on the most recent range introduction - Maltings. This timeless collection features character mango wood solid frames with beautiful distinctive grain detail and the pieces are further enhanced by metal legs and fittings such as the hammered wrought iron effect detail on cabinet fronts.

With a choice of two dining tables, a side and carver chair and an array of accent pieces this really is a stunning range that has gained immediate acceptance from many members. With over 50 stockists to date the Stag ranges represent an opportunity for members to have exclusive product on your shop floor that offers competitive protection and higher margin. Both ranges are also supported by a branded website listing Stag stockists, photography and printed marketing material which renders the need to de-brand redundant. The Stag Huntingdon bedroom range is the latest edition and can be seen at the April Bed Show.

Peter Mallinson
Merchandise Director - Home
Tel: 0121 713 4465