Eagerly anticipated by the independent furniture sector, the AIS Furniture Show is once again set to take over Cranmore Park offering the group’s members and the wider trade an opportunity to source exciting ranges and brands. The show will open its doors on 20-21 January, following two days of private trading reserved for AIS members.
Seven years on, the event continues to develop and support the independent retail sector by welcoming buyers from across the UK and Ireland ready to experience the special environment of this buyer-focussed show. Buyers love the show’s friendly and professional setting, giving them more time on their buying strategy in a relaxed yet business-like atmosphere. The ranges on display are specifically designed and targeted for quality independent furniture retailers
Running concurrently with the start of the January Furniture Show at the NEC, the AIS Show gives buyers another reason to visit Birmingham during January as the proximity of Cranmore Park in Solihull, to the NEC makes it very easy for people to visit both. Buyers that are keen to explore every opportunity often visit prior to or following a trip to the NEC.
Show organiser, Peter Mallinson, AIS Merchandise Director - Home explains what buyers can expect to see, “All the suppliers exhibiting, whether they are new to the show or have exhibited previously, will be launching new product at the show. We have some exciting new suppliers on upholstery including Koinor from Germany and Jones & Co from Lithuania. Also exhibiting is Christian Lemieux, a new cabinet supplier to the UK. There will be some super new ranges from established upholstery favourites including Himolla, Bardi Spa and Premier, as well as HTL and Primevera”. He adds, “In addition to AIS exclusive ranges from Parker Knoll, G Plan and Duresta under the Ducal and Stag brands, there will also be some excellent new product from Disselkamp, Venjakob, MWA and Nathan, to name but a few!”.
The January show gives AIS the opportunity to show alternative fabrics, leathers and finishes on their exclusive ranges of furniture. Peter commented, “Since joining AIS, one of the areas that has given me the greatest pleasure has been the success of developing exclusive ranges from established brands such as Parker Knoll and G Plan, giving members not just best-selling product but, more importantly, enhanced margin opportunity”. The strategy has been replicated on cabinet furniture with ranges now being developed specifically under the Stag and Ducal brands which are exclusive to AIS members. Brands are key to the marketing mix for today’s independent retailer as they add credibility to their offer and help drive footfall. The other area that AIS has developed has been the creation of their 5 key looks; Classic, Boutique, Scandi, Industrial and Country. Working closely with not only furniture suppliers to develop these looks, they have also sourced merchandise from key accessory and lighting suppliers, thereby creating a comprehensive look that leverages members against their competition. Anybody interested in joining AIS should take the opportunity to talk with one of the selectors or directors who will be in attendance at the show.
Cranmore Park can be found just of the M42 within a few minutes of Birmingham International rail and air links and the NEC. Such ease of access together with plenty of free parking makes The AIS Furniture Show an ideal start or end to the day.
The AIS members’ only show admittance is 18th and 19th January 2019.
The AIS general trade show – The AIS Furniture Show – is open on:-
- Sunday 20th January: 9.00am – 17.00pm
- Monday 22nd January: 8.30am – 17.00pm
Admission to the show is FREE but reserved for independent retailers only. Onsite parking, exhibition guides, lunch and refreshments are all also complimentary to all independent buyers and exhibitors.
Register online via the AIS Furniture Show website www.thefurniture-show.co.uk
Cranmore Park Exhibition Centre
Tel: 0121 683 1428