A Refreshed Sleep Solution
It’s been a year since the refreshed Dreamworld brand was introduced to Members, marking an exciting new chapter for one of AIS’s most established own-label ranges. Launched at INDX Beds 2025, the rebrand brought a modern, confident look to Dreamworld while staying true to the quality, comfort and value Members know and trust.
Over the past 12 months, Members have got behind the extensive Dreamworld Collection, across both beds and bedding. A great success story, as our in-house experts work together to create a comprehensive range that meets today’s customer expectations.
A highlight of the year has been seeing the collection brought to life at the Member Exclusive Day at INDX Beds. This event offered Members the opportunity to view the latest Dreamworld ranges first-hand, secure exclusive offers from leading brands and take time to connect with the Furniture team in a relaxed, buying-focused setting.
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What's New
As the brand enters its second year in its refreshed form, the focus remains on supporting Members with commercially strong, well-presented ranges that provide a point of difference out on the shop floor. This year we introduced Sleep Your Way, the new adjustable collection, and created a selection of online only mattresses at the request of Members. We continued with our Rest, Recharge, Revive ranges and the delightful Storytime Collection, ensuring young heads have a safe and comfortable place to sleep.
"Huge thanks to AIS for such a well run event. It was great to catch up with suppliers, build on relationships and see a wide range of products on display."
Land of Beds | AIS Member
Here’s to a successful first year – thank you to our loyal Members for their continued support.
Interested in becoming an AIS Member?
Take advantage of our exclusive Member benefits, such as our access to own label product. To find out more, head to our ‘Become an AIS Member’ area for more details.
