17 March 2026 marked the day Associated Independent Stores (AIS) redefined the Toy buying experience. Moving away from the usual crowds of a traditional trade show, the AIS team hosted an exclusive, focused day where the industry’s biggest Toy Suppliers were ready to talk to our Members.
A Better Buying Experience
Held in the Gallery Suites at Cranmore Park, the professional environment allowed Members - those with existing toy departments and those looking to introduce one into their business - the space for productive 1:1 conversations. By creating a relaxed tabletop format, the AIS team ensured that the day remained business-centred, while feeling approachable and collaborative.
It was a pleasure to see our Members engaging directly with 20 of the most influential CENPAC Toy Suppliers, including LEGO, Asmodee, Spin Master, Character Options, TY, Keel, Jazwares and more. Gathering these brand representatives in one room allowed for high-quality networking and direct planning for the year.
More than a Meeting
Between Supplier meetings and a complimentary lunch, Members were able to explore the margin-driven Toy Import Programme, gaining insights that gave their businesses a clear competitive edge.
Rosie Marshall, Head of Toys at AIS said:
The event was curated to offer our Members the opportunity to strategise with key decision makers from our list of attending Suppliers, enabling flourishing partnerships and growth. There was a constant buzz from conversations throughout the day and the positive feedback from Members and Suppliers has been overwhelming.
Members were also able to take advantage of the bespoke offers that were only available on the day, and could view our exclusive Member only Autumn/Winter 2026 Import offering at this event.
AIS Member, Austins, said:
We found the day very beneficial with much to take forward including new contacts, in addition to the very welcome event offers. The event had a great feel, all very positive and there was much support and encouragement for us from Suppliers.
It was a brilliant day, and we just wanted to say thanks to you all.
CENPAC Supplier, Plus Plus, said:
Thank you for hosting such positive and productive Meet and Greet .
We found it was a great opportunity to deepen relationships with existing customers, and we also had verbal agreements to start supplying to new Members customers. All in all, a great day to be a part of and it will contribute to us strengthening our turnover prospects with the AIS CENPAC Members this year.
Having lunch all together was nice to meet new people within the industry. The format overall worked brilliantly. The event was super well organised which gave everyone the chance to focus more on the discussions and deals.
Congratulations on such a well thought out, well planned and well attended day!
Interested in becoming an AIS Member?
Take advantage of our exclusive Member benefits, such as our Toy Meet and Greet day, by becoming part of the AIS family. To find out more, head to our ‘Become an AIS Member’ area for more details.
