Launched in 2019, Nudea is a British underwear brand that’s been disrupting the bra shopping experience from the get-go. The fit-focused, and sustainably sourced underwear brand offers contemporary and sophisticated essentials at an aspirational price point, that’s kind on the planet.
Adding an uplift to the lingerie landscape
Priya Downes founder and CEO of Nudea, had been working in the luxury fashion industry when she became frustrated at the lack of lingerie offer on the market and decided to take matters into her own hands by launching Nudea.
She comments; “I wanted to create an intimates brand that I could relate to, one which valued authenticity, strong design and craftsmanship, without compromising on style and comfort – all while recognising the diversity of the modern bra-wearer.”
Firm control on sustainability
Nudea’s sustainability pledge is to only use materials crafted from recycled yarns with all components manufactured and sourced in Europe. AIS is proud to be working with a leading sustainable intimate apparel brand that has recently achieved B.corp status.
Checkout Nudea
Visit Nudea at the INDX Intimate Apparel trade show, brought to you by AIS, taking place until Tuesday 14th February or visit Nudea’s website for more information about the brand.
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