This year, we are celebrating our 50th anniversary. To mark the occasion, we have commissioned research into the current landscape that independent retailers are operating in. Times are tough for the high street, but our research has uncovered a desire from consumers for ‘feel-good’ shopping – exactly what independent stores are uniquely positioned to provide. The report details the findings from the survey, what it means for independent retailers and actionable steps to capitalise on the rise of shoppers looking for a more personal shopping experience.
The AIS insights report, ‘Winning in the belonging economy’ examines a new generation of retail audience and how the landscape is shifting in terms of consumer intent and emerging opportunities. We are confident that independents continue to represent a unique point of advantage in the physical shopping industry, where there is a growing desire for standout destinations that support local communities and distinctive products that break uniformity. Our aim as a mutual organisation is to continue to support independent retail in every way possible and we hope this report benefits its readers to capitalise on a new era of growth for independents.
